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Program for Loveland small businesses announced
by Chamber of Commerce, Loveland Center for Business
Development, and City of Loveland
An Economic
Gardening Program to benefit Loveland small businesses is being created
and tested as
a pilot program. The concept is a facet of economic development that
invests in existing small businesses by providing them with access to
strategic information, connections to consumers and connections to other
businesses with technology that small businesses may not otherwise have
access to or be able to afford.
The program
is being sponsored
and administered by
the Loveland Center for Business Development (LCBD), Loveland Chamber of
Commerce and the City of Loveland.
The
partnership trio will offer economic gardening services to new and
existing businesses within the Loveland municipal limits. Initially,
the trio will test its service offerings to pre-selected clients
representing various business sectors, and will then open up the program
to the broader business community later this
summer.
The purpose
of an economic gardening program will be to mine information from
high-powered databases, geographic information systems and other
information tools to increase the competitiveness of Loveland
businesses.
By sitting
down and individually helping small business entrepreneurs identify key
customers, create strategies and efficiently target their markets, the
program is expected to provide important information to the small
business community that is typically only accessible to major
corporations. Staff from the City, Chamber and LCBD will comprise the
project management teams that work one-on-one with small business
clients.
“We all
know the story about Hewlett-Packard being started in a garage and
growing into a Fortune 500 company.” said Gary Wilson, Community &
Strategic Planning Manager for the City of Loveland, “With the Economic
Gardening Program, we’ll be working with all qualifying businesses to
help advance their sales and improve their market share.
“We also
will be on the lookout for local businesses with a high potential for
growth, and with our economic gardening services, provide them with
strategic information and
guidance to overcome the complex issues of growth,” Wilson said.
For
information about the Loveland Economic Gardening Program, contact Kelly
Peters at 667-4106.
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