(formerly the South Catalyst Project)
Downtown Loveland's New horizon
Project developers chose The Foundry as the name for a sweeping redevelopment of nearly three city blocks in southern downtown Loveland. The name reflects how Loveland has risen as a showcase for art, especially sculpture, and celebrates the foundries where so many of the pieces are cast.
The Foundry will provide a strong foundation for the revitalization of Loveland’s historic downtown. Three empty city blocks will soon transform into a movie theater, apartments, offices, retailers and parking to support the increased traffic coming to the new epicenter of entertainment in downtown Loveland.
A developer-architect team emerged as the City’s choice in a competitive search for proposals, earning from the City Council in February 2016 an exclusive right to negotiate contracts that could add 350,000 square feet of building space to a two-block area of downtown Loveland’s southern district.
The South Catalyst name originated in 2009 during study of downtown Loveland that identified nodes of future development. The rectangle is bounded by Lincoln and Cleveland avenues on the east and west. Its northern edge is Backstage Alley, midblock between Third and Fourth streets. From there the zone runs southward to First Street.
The bird’s eye
This 60-second video clip below was taken from a drone flying over the South Catalyst project site. It opens with the camera taking the viewer northeast across the zone. The next view tracks along Lincoln Avenue, from First Street to Backstage Alley 2 ½ blocks north, then back southward again to First Street. Trees were removed in late February, and demolition of all structures in the zone begins in spring 2016. A link to the full 5-minute video is located below on this page.
The project got underway in February 2016 with the removal of 50 trees in the area, in advance of the arrival of migratory birds in order to avoid nest disturbance. During spring 2016, 15 existing buildings will be razed, creating a blank canvas for the development team to work with during their phased execution of the South Catalyst plan. During that time, a new name for the project likely will be chosen. The project will cost between $50 million and $60 million to build, with costs shared by the City and the developer under a formula to be negotiated.
Fort Collins-based Brinkman Partners Inc. is an integrated real estate development, construction and brokerage firm with a wide ranging project history in Northern Colorado. Learn more about their work and view project portfolios at
Pictured: Jay Hardy, chief operating officer.
Boulder’s OZ Architecture, has an extensive Northern Colorado project portfolio and collaborated with Brinkman Partners on a prior Loveland project, the Gallery Flats apartments at Sixth Street and Lincoln Avenue. Learn and see more at www.ozarch.com.
Pictured: Eduardo Illanes, lead architect.
The City's request for proposals for development of the South Catalyst sought designs that balanced residential employment, retail and entertainment uses. A parking structure to accommodate office workers, residents and after-hours visitors to entertainment venues would be part of the plan, and a movie theater also was requested to be part of the mix.
NOTE: Renditions prepared by OZ for the partnership’s proposal are concepts only. The project's design will evolve over time, guided by input from residents, City officials and users of space in the South Catalyst zone.
Some of the OZ designs are offered here as examples of ways the project team imagines the South Catalyst. They represent the vision offered prior to the team’s selection by the City Council to proceed under an exclusive right to negotiate, a six-month prelude to a formal contract with the city that could be in place by late summer.
The OZ rendering below shows how portions of three city blocks would accommodate buildings and public spaces, a mix that includes a multi-level parking garage, office buildings, apartments, a movie theater complex, retail shops and restaurant uses.
1. Multi-level parking garage 2. Office buildings 3. Mixed-use: Retail, 100 for-rent apartments 4. Multi-screen movie theater 5. For-sale condominiums 6. Artists’ studios, live/work units
This illustration depicts the project from directly overhead, at night, with the open spaces between the buildings illuminated to show how walkable, livable public space would be integrated into the project.
Scores of Loveland residents turned out Friday evening, June 10, at the offices of the Downtown Development Authority at 315 N. Cleveland Ave. to view the latest design renderings from the South Catalyst project team.
Find them below, featuring the contributions of Russell+Mills Studio, a Fort Collins-based landscape architecture firm that has joined the South Catalyst development team. Russell+Mills is noted for its work at New Belgium Brewing Company’s locations in Fort Collins and Ashville, N.C., and for award-winning alley projects in and around Old Town Fort Collins.
The new Russell+Mills renderings depict a public plaza and performance venue on the north side of Third Street, flanked by retail and residential buildings. Street tree plantings along Cleveland and Lincoln Avenues are also shown, along with extensive landscaping on the south side of the two office buildings fronting First Street, and pedestrian walkways throughout the project.
NOTE: Buildings and their uses are not labeled in these renditions. View the prior renditions above to orient the landscape plan to the office and residential buildings, retail areas, parking structure and multi-screen movie theater that are integral to the South Catalyst plan.
Design Update: December 2016
OZ Architecture recently released these updated Foundry renderings.
Design Update: April 2016
Designs for the South Catalyst project are evolving and will continue to change throughout the spring and summer. Input from Downtown Development Authority and Loveland Downtown Partnership members at a design charrette in early April led to these latest renditions by OZ Architecture.
The revisions maintain the open flow of Second and Third streets and reduce the profile of the parking structure by putting one of its five levels underground. The mix of retail, office, residential and entertainment space remains consistent with the project’s goals. Public space is shown in green.
Public meeting: Track our progress
Citizens are invited to hear about progress on the South Catalyst project and contribute their ideas from 5 to 8 p.m. Friday, June 10, at the Downtown Development Authority offices, 350 N. Cleveland Ave., just south of the southeast corner of Cleveland Avenue and Fourth Street.
During the past 18 months, the City has assembled vast amounts of information in planning the South Catalyst project. The links below open documents that help tell the project’s story, with descriptions of what each contains.
The years ahead have been tentatively mapped out by the City of Loveland Economic Development Department staff, with milestones indicated here.
Financials for the South Catalyst are far from being final, but a starting point was presented to City Councilors at a Feb. 22 study session. Find the draft budget here.
Project area map here shows properties acquired by the City for development of the South Catalyst project. Negotiations continue for acquisition of additional property.
A drone video that covers the site from all angles and different altitudes can be seen in its entirety here.
Questions and comments regarding the South Catalyst project should be addressed to:
Project Manager Mike Scholl,
City of Loveland Economic Development