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Background
The 2005 Quality of Life survey was distributed July 5, 2005 based on
direction from Council to conduct an annual survey using “in-house”
resources and every fifth year hire a professional with survey expertise
to conduct the survey (2007).
Factors and services generally associated with the “quality of life” in
Loveland were used as the basis for narrowing the scope of the survey
performed last year. This year we modified the wording of some of the
statements to respond to feedback received from council and staff
members that the word “quality” was used too often.
Twenty-four statements related to quality of life services were listed
on the survey. Respondents were invited to write general comments on
the front of the survey. If they marked that they “strongly disagreed”
or “disagreed” with any of the quality of life statements, they were
asked to provide comments so that we might work to improve. Most
respondents wrote comments regardless of their rating.
The survey intentionally requests feedback on services, as opposed to
issues.
The survey results and survey questionnaire are included below.
Methodology
Three thousand
surveys were sent out in an effort to ensure that there were at least
382 responses necessary to achieve a 95% confidence interval of +/-5%
points. This was criteria consistent with the professionally selected
sample size two years ago. We received 937 surveys by July 22, 2005 for
a 31% response rate (937/3000). The survey sample was selected by a
computer program generated by the Information Technology Department.
The program selects every seventh address in the utility billing
database. The program skips previous sample selections to ensure that
over time the surveys reach as many of Loveland's citizens as possible.
As surveys were received, they were entered into a survey software tool
that generates reports on the responses. The citizens rated quality of
life very well in Loveland.
Results:
City is performing well
Greater than 80% of the citizens strongly agree or agree that Loveland
is performing well on 12 of 24 quality of life services. Four of those
statements generated positive responses from 90% of more of the citizens
that responded to the survey (reliable electricity, feeling safe,
quality drinking water, and quality parks and trails).
Two thousand one hundred seventy seven written comments were submitted
on the surveys. Two factors seem to influence responses to statements
about shopping opportunities, job opportunities, quality development,
traffic flow and street surfaces: the north new Wal-mart site and the
road construction on Taft Avenue and on Highway 34.
There appears to be some common concerns related to:
·
need for higher paying jobs;
·
high cost housing and the availability of affordable
housing;
·
road improvements and the related traffic congestion;
as well as
·
rapid growth and development.
All of the survey results, including comments, were distributed to the
city's departments so that specific suggestions could be reviewed for
action. Many of the responses indicated that a public information
effort targeted at clarifying services provided by the City (as opposed
to the school district for instance) and reporting the efforts already
underway to address concerns would be valuable. We have already begun
working on articles, and we will be considering a regular question and
answer format to deliver information to the citizens. The segment in
this format produced this year, based on the survey results last year,
was well received. We will repeat that segment in 2006.
2005 Quality of Life Survey
Results
(Percent of total respondents)
|
Quality of Life Statement |
Strongly Agree/Agree |
Strongly Disagree/ Disagree |
No Opinion |
|
Loveland delivers reliable
electricity. |
94 |
1 |
4 |
|
My family feels safe in our
community. |
91 |
5 |
4 |
|
Loveland provides quality drinking
water. |
90 |
5 |
6 |
|
City provides quality parks and
trails. |
90 |
4 |
6 |
|
Sewer system in Loveland works
reliably. |
89 |
3 |
7 |
|
Loveland’s neighborhoods, parks and
thoroughfares are clean. |
89 |
7 |
5 |
|
There are plentiful opportunities to
enjoy the arts. |
88 |
3 |
10 |
|
The City provides quality
Fire/Rescue services. |
86 |
1 |
13 |
|
Water runoff from storms is
controlled and minimizes flooding. |
82 |
10 |
8 |
|
There are sufficient opportunities
to gather as a community. (Festivals/Community Events) |
82 |
6 |
12 |
|
The City provides quality Police
services. |
82 |
7 |
10 |
|
Residential recycling and trash
services meet customer needs. |
81 |
14 |
5 |
|
There are abundant recreational
opportunities for all members of my family. |
79 |
8 |
13 |
|
Street surfaces are drivable and
safe. |
78 |
17 |
6 |
|
The library services provided to our
community are current and meet our community needs. |
76 |
8 |
16 |
|
I feel well informed about City
services. |
76 |
11 |
13 |
|
I can travel by car to locations in
Loveland with minimal delays. |
70 |
26 |
5 |
|
Loveland is attracting shopping
opportunities our community desires. |
69 |
19 |
12 |
|
The City provides activities and
services needed by senior citizens. |
62 |
8 |
33 |
|
There are sufficient opportunities
to participate in Loveland Government. |
58 |
9 |
33 |
|
Alternative transportation options
are usable and provide options to driving my car (i.e., buses,
bike lanes, sidewalks). |
55 |
21 |
24 |
|
The City provides quality youth
activities. |
50 |
13 |
38 |
|
The City Council is approving
development that enhances the quality of life in our community. |
46 |
31 |
23 |
|
Loveland is attracting jobs that pay
well from employers that offer benefits. |
28 |
38 |
34 |
|
Demographics of
Respondents |
2004 |
2005 |
|
Lived in Loveland for
more than 10 years |
61% |
56% |
|
45 years old or older
|
72% |
71% |
|
Live on the west side
of town |
75% |
65% |
|
Work in the Loveland
area |
39% |
36% |
|
Retired or not
employed outside the home |
33% |
38% |
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